Swarovski Product Launch Display
Swarovski crystal-filled pen product launch display
Constructed entirely out of foam core and paper, this product launch display is meant to highlight the key visual features and functionality of Swarovski's crystal-filled pen.
Design Solution
The main design elements were derived from the product itself, a Swarovski store front, and the anatomy of books. The silver-topped crystal columns of the display unit is meant to mimic the pen’s structure, while the prominent silver border on top and silver spine of the base book are meant to look like a Swarovski store front.
Atop a pile of closed books, I placed an open one for the pen to be attached to. The action of writing is personal, and so the pen’s placement on the blank page is intended to be mentally engaging. It also acts as a design element since the pen is not simply lying flat, but jutting out at an angle.
