Old School Liquor Chocolate
Conceptual alcoholic chocolate brand packaging
"Since 1980, Old School Chocolate has been perfecting their recipe for the finest alcoholic chocolate. Years of tradition and an ever-growing list of new flavors from around the world ensure that this dessert will be worth a toast."
Old School's Target audience consists of mid- to late-twenty-year-olds living in cities such as Manhattan and Brooklyn who don't want to burn a hole in their pockets when looking to occasionally indulge in sweets. Old School features flavors such as Cabernet, Brandy, and Whiskey. A future move for the company may be to collaborate with established alcohol brands and begin retailing in liquor stores as opposed to small speciality dessert shops.
The design for this wrapper was inspired by vintage alcohol bottle design and the typography of Jessica Hische.
